Sales Manager

Sales Manager

North Lake Tahoe Resort Association
100 N Lake Blvd
(208) 881-7957
About North Lake Tahoe Resort Association

The Sales Manager, under the Director of Global Sales, will be responsible for promoting and selling North Lake Tahoe as a premier meeting & incentive destination consistent with the annual goals and objectives established in the annual CVB Strategic Goals and Action Plan. The Sales Manager will be responsible for lead generation, qualification, and solicitation of their market. The Sales Manager will also be expected to develop and maintain professional relationships with clients and hotel partners.

• Responsible for generating and distributing sales leads to North Lake Tahoe lodging partners.
• Responsible for meeting sales goals set forth by the CEO and Director of Global Sales. These sales goals will be individualized based on your identified market and a primary responsibility of this role is to meet quarterly and annual sales goals set based on, but are not limited to: new lead generation, booked business, booked room nights, mid-week bookings and more
• Focus on the solicitation of new business opportunities for North Lake Tahoe lodging partners with an emphasis on mid-week and off-peak season business
• Solicit group business through, but not limited to, existing account relationships, personal sales calls, promotional events, tradeshow representation, bid presentations, RFP distributions, and site inspection tours
• Plan and execute effective lead generation strategies
• Follow up on leads and inquiries with the appropriate action in a timely manner
• Ability to sell all hotel tiers to multiple market segments and geographic territories
• Identify and explore emerging markets. Stay current on competition, industry trends and practices.
• Ability to work with people at all levels
• Exhibit positive and involved team attitude
• Actively participate in community and trade organizations that best fulfill the
mission and goals of the organization
• Ability and willingness to travel
• Maintain thorough product knowledge of the destination including general area, hotels, activities and partners
• Experience using a CRM database and willingness to learn iDSS
• Provide monthly metrics and reporting to Director of Global Sales including lead generation, room night generation and definite bookings
• Assists and attends special community and association events as requested
• Regularly attendmeetings, such as Tourism Development Committee and internal meetings as assigned by Director of Global Sales
• Execute all other duties as assigned by the Director of Global Sales

• Minimum of three years of hotel or CVB sales experience. Or, three years of meeting planning experience for a state, regional or national association or corporation.
• Highly motivated, outgoing personality with successful sales background
• Excellent reporting and communication skills
• Takes direction, prioritizes, and works independently
• Excellent customer service skills
• Experience with iDSS, CRMs, MS Office and Excel
• Ability to work a flexible schedule including some weekends, holidays and nights
• Able to make multi-day sales trips throughout the United States
• Demonstrate professional judgment in work related issues
• Strong understanding of current trends in the travel industry and leisure sales, marketing and advertising
• Experience in the creation and execution of annual budgets, departmental goals, and marketing programs
• Excellent organizational skills

• Minimum Bachelors Degree in marketing or related field

• 90 days

• CA/NV driver’s license
• ID, Green Card or Resident Card if not a US Citizen
• Valid Passport

• Salary based on experience
• Benefits
• Incentive compensation

All cover letters and resumes must be submitted by May 26 t0 Sarah Winters,
Director of Global Sales –